Users were dropping off before they can buy or sell crypto
New users of the Coins app did not understand the concept of cryptocurrency while enthusiasts complained that the app wasn’t helpful in making trading decisions and severely lacked currencies.
I managed the release of new crypto features that improved the trading experience
Features include sharing information about crypto, accessing prices without opening the app and support for more coins.
Coins.ph
Product designer
November 2020 to January 2021
Pasig, PH
increase in crypto transactions
More people were trading after release.
increase in crypto MAUs
Total trading volume also increased by 13%.
As we supported more coins, the interface can now handle more easily.
Checking with analytics, there was a clear drop off between checking the coin price and actually trading.
To those who know crypto, Coins.ph is the dominant app in the Philippines. Aside from being the first, we still offered an easy way to buy and sell coins. This would be helpful in engaging users later on.
I conducted a series of workshops in the company to understand the different perspectives from the various departments in the company. This was done remotely with Invision Freehand.
I designed and managed the release of these multiple features to further drive users to trade cryptocurrencies.
Trading coins could only be done through the Convert screen previously. I also designed features that did not require customers to open our app just to check prices.
We still had more plans for the product but these were deprioritized due to manpower and time constraints. We also considered how useful these would be to our target audience and deemed that other features were more important.
As Bitcoin reached all-time highs by December 2020, so did our conversions.
More users were reading articles about cryptocurrency and have initiated their first trades.
crypto transactions
increase in engagement for the crypto features
increase in total trading crypto volume
increase in crypto monthly active users
Eprom Galang, John Yap (Product Managers)
Vanessa Ablola (Graphic Designer)
Kevin Mun, Nikos Bitoulas, Sherie Yu, Seph Remotigue, Ivan Gromov, Alexander Fedorov, Lenar Fattakhov (Software Engineers)
