Keith's logo
LEGO figure that resembles Keith
Keith's headshot photo

About me

The name is Satinitigan.
Keith Jeremy Satinitigan

Quite a mouthful? Just call me Keith. I’m currently based in Singapore as a designer at Care.
View my résumé / CV
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Why I design

Despite the current state of the world we live in, I aspire for a better future. I believe in incremental change that becomes impactful enough through consistent iteration. I also enjoy working with like-minded people in bringing ideas to life.

In a philosophical sense, design gets replaced every now and then and one should not get attached to what has been done–it is ephemeral in nature but we hope the results aren’t.

Three designers pointing at a wall of sticky notes during a design thinking workshop
Obligatory “sticky notes on a wall” photo
Very designer, much wow.

From healthcare to design to healthcare design

Nursing is rooted in caring for people. Although I found being inside operating theaters and emergency rooms exhilirating, the day-to-day duties of a nurse are just not for me. I still try my best to practice empathy though, be it being patient-centered when I was a student nurse or human-centered now that I am a designer.

I went on to work for a company that made electronic health records (EHR) software. Healthcare staff have long suffered dealing with programs like this everyday:

User interface of a clunky electronic health record by a company that Keith used to work for before he was a designer.
I did not design this!
Clarification is needed.

I trained doctors on how to use this EHR. It was at this point I realized that design can have a huge impact. Looking back, the doctors would not have needed a lot of training if only the company invested in design.

Keith posing with Jared Spool during UX Thailand
Never-ending learning
That's me with Jared Spool (@jmspool) at UX Thailand.

As I was given the chance to pursue a career in design, I have always sought to work on projects to improve healthcare–volunteering in mental health organisations, doing UX reviews for a VR pain management company and now changing the healthcare landscape in Southeast Asia for the better.

Some more parallels

The nursing slash design process

Assessment

Qualitative and quantitative data are gathered through user research and analytics among others.

Diagnosis

Collected data will then be synthesized to identify problems, pain points, and areas for improvement.

Outcome identification

Realistic and measurable goals are set to gauge how successful the undertaking will be.

Planning

Ideas are explored through workshops, wireframes, mockups, and prototypes.

Implementation

Close coordination with software engineers, product managers and other stakeholders is done to deliver the product.

Evaluation

Getting the product in front of users and iterating is essential to ensure the design is effective.

I guess I have a life outside of design

When not designing, I seek out new experiences be it traveling to another country or random walks to a new part of the city. I practice eskrima and watch documentaries on history and geopolitics. In between those, I enjoy sitting on a bench in some random park, meditating. I am an amateur at everything–photography, crypto investing and recently cooking. I try.

I still struggle learning Spanish. Necesito dinero, por favor.

Keith sitting on a patch of grass by a pond, pondering and looking up at the sky
¿Puedes ayudarme?
Me, contemplating if I impressed you enough–or not.

Work with me in building a better future

¡Vamos! Send me a message and let's work together